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WOMEN AT WORK : SARAH BULFORD

Social Media Director / Athlete ambassador for brands, from Squamish

 

What does a day in your work life look like?

I work from home doing marketing, writing and creating content for a magazine! But in my spare time, I also work as an athlete ambassador for several brands! Specifically for skiing and dirtbiking!

What made you start doing the amazing things that you do?

I've always had a love for adventure and adrenaline sports. I started sharing my passion online which eventually lead to my current job and many amazing opportunities.

Did you complete any training? If not, how did you learn your trade/skill?

For the last 10 years I've been working with brands all over the world creating content and putting all my energy into my sports!

What did you want to be when you were growing up, or a little kid?

I wanted to be a Park Ranger (and I was for 5 years haha).

What do you have to sacrifice to be good at what you do?

Social life for sure. I don't go out very often. My weekends and evenings are usually devoted to riding my dirtbike, maintenance and training at the gym.

What are you great at, and what do you suck at?

We all have strengths and shortcomings. Tell us about 'em.

I'm great at pushing myself and setting reasonable goals that I usually am able to achieve. I'm not great at failure. I beat myself up when my expectations don't meet my reality.

What scares you?

Not having enough time to do all the things I envisions for myself and my life. Time is precious - that scares me. We never know how much we have left. Also spiders.

What do you want people to know about being a woman in your field?

I'll touch on the sports side of things: Be your own competition. Don't compare yourself to others and be bold enough to go after what you want. Despite the obstacles. Women often underrated themselves because society has given us the wrong narrative. Want to ride a dirtbike? Do it. Want to work in male dominated trades? Do it.

What are the top five things that are always in your pockets?

Leatherman tool, sanitizer, bandaids, dog treats and probably chocolate

What are you doing when you’re not working hard?

Painting, walking with my two dogs, eating donuts.

Tell us something surprising about you.

I can make a pretty dope loon call.

How do you encourage other women to start doing what you do?

Find something you're passionate about and get after it. Share your experiences with other women and encourage them to follow their passions.

Who’s a role model who helped you in your journey to where you are?

My best friend Jenn has always been someone I've looked up to. She follows her heart and lives life full of joy and passion.

If you could give your 20-year-old-self advice, what would it be?

Don't marry that first guy :P.

Do you have any special projects or cool things you want people to check out?

You can check our my Instagram @mountaindarlin - I am always posting projects and whatever I'm getting up to on there!

What does workwear designed for women mean to you?

Means everything. Our bodies are all different and women don't fit into a one size fits all box. Women designing for women means that our curves, comforts and preferences will be taken into account.


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